I rarely use custom labels in Shopping ads. Find out why!
Continue Reading Shopping Ads Confession: I Think Custom Labels Are Overrated
Opinion
The Art Of Networking
Networking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial.
Using LinkedIn To Expand Your Network of Opportunities
For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network.
Continue Reading Using LinkedIn To Expand Your Network of Opportunities
Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.”
Continue Reading Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
Continue Reading Maximizing Trade Show & Expo Sales with PPC
How to Hire a Digital Marketing Analyst
Analysts offer a distinct skill set for marketing teams. Today we’ll walk through three attributes and three skills every analyst needs. These six fundamental qualities make up the core of a successful analyst.
Entry Level Applicants: Where Do We Even Start?
Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter the education or enthusiasm, if you haven’t worked in a field, you start at the beginning.
Continue Reading Entry Level Applicants: Where Do We Even Start?
When To Consider Doing A Merger
I’m considering merging my business with a guy who I think is doing good things in the space, who is basically in a similar position, but has a bit more of a platform to work with (website, lead flow, etc),...
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
This week on PPC Hero we're talking about the interview process. Cassie Oumedian looks at the importance of setting clear expectations.
Continue Reading Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Secrets Of The Interview Process: My Pet Peeves
One of my primary roles as an Associate Director of Services at Hanapin is interviewing candidates for employment. See what my 3 interview pet peeves are.
Continue Reading Secrets Of The Interview Process: My Pet Peeves
4 Simple Tips For Better Client Communication
Follow these 4 tips and you’ll be communicating like a pro in no time, making your relationships rock solid.
Continue Reading 4 Simple Tips For Better Client Communication
How The Zodiac Affects Your PPC Life
This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination.
