Read about my 4 favorite ways to determine if it’s time to accelerate your growth strategy by exploring new PPC engines.
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Opinion
Use Customer Feedback To Optimize Your PPC Campaign
This blog post will look at how to utilize customer feedback and make the most of reviews in your AdWords campaign.
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Why SMBs Should Not Run AdWords Accounts
Small businesses are at a severe disadvantage when trying to run AdWords accounts. Read why and what alternatives are available.
Explaining The Value Of PPC To The C-Suite
How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.
4 Tips For Better Client Onboarding
The following 4 tips can help you through the onboarding process with a new PPC client.
Signs That You May Need To Reassess Your Paid Search Agency
When you hire an agency to run your digital marketing initiatives, you analyze how they go about their services, what they can offer, and if it’s a match for what your company is looking to achieve.
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Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
What The AdWords Sidebar Announcement Means For You
The paid search industry is abuzz, as news that Google will be removing sidebar ads and adding a fourth paid ad above the organic listings was announced.
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How To Turn A Client Visit Into A Collaborative Success
Sometimes a face-to-face client meeting can help an account turn from day-to-day management to a collaborative exercise that results in growth and success.
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Building Relationships For The Future
Consider keeping in touch with lost opportunities to develop a healthy relationship and even keep the door open for working together down the road.
Project-Based PPC Engagements – The Real Story
Why are more companies tasking agencies with retainer and audit work than ever before? Read on to find out.
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Take A Deeper Dive Into The PPC Sales Process
We worked to identify a few sales questions that may be more telling than what is on the surface and could potentially lead you to the answers you need.
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