The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.
Continue Reading The #1 Job Skill For Digital Marketers in 2020
Opinion
How to Grow a Startup With Paid Search on a Low Budget
If you are a start-up and your marketing budget is tight, make sure to try these effective and low budget pay-per-click marketing tips and techniques to grow your business.
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Use this story-telling device to enhance PPC reporting
You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will...
Continue Reading Use this story-telling device to enhance PPC reporting
Creating Successful PPC Ad Copy for B2B and B2C
Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your...
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Lessons Learned as a PPC Analyst
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would...
Relinquishing Control Or: How I Learned to Stop Worrying and Love PPC Automation
The manual methods that work are the exception, not the rule. Repeat that to yourself every time you think you are outsmarting the system. Educate yourself, experiment, and stay excited. Can you imagine working in an industry that doesn’t change...
Continue Reading Relinquishing Control Or: How I Learned to Stop Worrying and Love PPC Automation
Does PPC Make The World A Better Place?
How PPCers can find meaning in their jobs, even as tech and digital advertising are increasingly met with hostility.
When National News Impacts Your Client
Staying up-to-date on the latest events that may impact our clients in a negative or positive way.
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
How to Prepare Client Contact Changes
Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.
“All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress.
Guide To Google Ads Performance Planner
The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with...
