In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.
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August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
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COVID-19: Will Paid Media Ever Be the Same Again?
COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.
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Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.
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Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.
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Strengthen Your Brand In Unprecedented Times
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.
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The Most Underutilized Microsoft Advertising Features
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves.
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July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
When Should You Use Google’s Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.
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What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.
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How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.
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Competitor Strategies for Lead Generation – A Case Study
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.
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