In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads.
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Accounting for Future Performance in Paid Media
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next.
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PPC In The Time Of COVID-19: You Asked, We Answered
Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.
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PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
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How Pandemics Reshape Advertising
Your advertising messaging and content matters during a Pandemic. Avoid posting images against "physical distancing" and consider your words carefully.
3 Connections Between Paid Search and CRO
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.
Google Local Campaigns How-To
Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.
Hulu Advertising: What You Need to Know About It
Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it.
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B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
How To View Google Ads Data In Google Analytics
Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.
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Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak.
How to Address Low Search Volume Keywords in Google Ads
Keywords labeled as low search volume in Google Ads is all too common. Learn how to address this through unique audience tactics.
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