Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place!...
Continue Reading Negative Keywords: How to Use Them and Why They’re Important
Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more.
Continue Reading How to Diversify Your Marketing Traffic Sources and Why You Should
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!
Continue Reading YouTube For Action Leads Form Ads: Early PPC Results
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting...
Continue Reading [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.
Continue Reading The 3 Search Campaign Analyses You Need To Run
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
Continue Reading [Hero Academy Video] What You Need to Know About Naming Conventions
The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go.
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.
Continue Reading [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.
Continue Reading 3 Must-Dos When Tracking Multiple Conversion Actions
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.
Continue Reading 3 Unconventional Ways to Use Automated Bidding
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