Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!
Search
Close Variants Diluting Match Types – What You Should Know
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.
Continue Reading Close Variants Diluting Match Types – What You Should Know
Midwest Digital Marketing Day: Free Day of Training On July 25th
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out,...
Continue Reading Midwest Digital Marketing Day: Free Day of Training On July 25th
Actionable PPC Tips for Personal Injury Law
Struggling with PPC for Personal Injury Law? Learn some PPC tactics which you can implement today to help optimize your PI campaigns!
Continue Reading Actionable PPC Tips for Personal Injury Law
Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
Continue Reading Free PPC Training for the Noobs at Your Agency
ALSA Strategy: A New Way to Think About Old Strategies
Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.
Continue Reading ALSA Strategy: A New Way to Think About Old Strategies
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
See the results of a Target Impression share bidding experiment for a multi-brand strategy.
Continue Reading Look Me in the AI: A Glimpse Into Target Impression Share Bidding
What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
Paid Search Basics for Events
This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.
Your First Google Ads Campaign: Everything You Should Know
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
Continue Reading Your First Google Ads Campaign: Everything You Should Know
Ad Copy Must-Haves That Make or Break a PPC Campaign
If you're trying to up your PPC game and create amazingly effective ad copy, make sure it always includes these 3 vital elements
Continue Reading Ad Copy Must-Haves That Make or Break a PPC Campaign
Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so.
Continue Reading Visual Search – Could It Be The Next Big Thing?
