Explore how Orbiter data visualizations combines the most vital measurements of your AdWords health and efficiency into easily-digestible, interactive overviews.
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Tools
Unlock New Functionality And Save Time With Supermetrics Queries
How to edit Supermetrics queries to unlock new functionality and save time. Two use-cases explained.
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Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Statistical Significance? Who Needs It? (Hint: YOU Do!)
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.
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Bring Some Organization to Your PPC Account Audits
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But...
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Automate Your Budget Projections Using Supermetrics
Learn how to use Supermetrics to automate monthly budget projections, saving time on reporting and insights in the long run.
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AdWords Editor 12: Everything You Need To Know
AdWords Editor 12 is here. Read all about the new features, improvements, and more!
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Getting To The Point – How To Create Actionable PPC Reports
Learn how to build insightful reports that drive action items for your PPC accounts.
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Decoding The PPC Bid Management Technology Matrix
Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools.
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Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
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How To Use Historical AdWords Data To Create Your Own Bid Simulator
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
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Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.
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