There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Ad Extensions
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
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Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.
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New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered.
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Ensure Bing Ads Are Part Of Your PPC Efforts
Did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? To be a comprehensive paid search marketer you have to be on Bing.
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5 Tips For The Travel PPC Marketer
I’m going to focus on 5 vital tips for travel marketers. From competitors to seasonality, we have experienced the ups and downs and want to share our experience with you.
4 Strategies For Improving Your Click-To-Message Ad Extensions
Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension. Learn how to use!
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How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text.
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Add It To The List – Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
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Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
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Google Goes All In With Location Based Paid Search
In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.
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How To Measure Sitelink Extensions Performance
Using the AdWords and Analytics Sitelink reports can help you measure the performance of your Sitelink extensions.
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