What are site links and why use them? Here’s a crash course on sitelink extensions, why they're so important and helpful to your business in the world of PPC.
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Reduce Ad Copy Mistakes With Ad Content Calendars
By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.
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Top 10 Reasons Why Your Ads Aren’t Showing in Google
Is your ad not showing? Check out the top 10 reasons why your ads may not be showing in Google. Start working your way down the list!
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A Different Way to Think About PPC Ad Copy
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
How To Build An Ad Copy Proposal Template In Excel
Explore how to build an ad copy template in Excel that will save you time formatting and organizing proposals for your clients or boss!
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Statistical Significance? Who Needs It? (Hint: YOU Do!)
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.
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5 Lessons Learned From Running International PPC Accounts
While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
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AdWords Text Ads Automatically Changing To Responsive Ads On GDN
Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.
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How To Use AdWords Ads IF Functionality
We will cover what IF statements are, what they can do, and how to set them up in your account for success.
5 Tips For The Travel PPC Marketer
I’m going to focus on 5 vital tips for travel marketers. From competitors to seasonality, we have experienced the ups and downs and want to share our experience with you.
Set Up Account-Wide PPC Promos In Less Than 5 Minutes
Learn how a PPC promo template using excel can be an amazing friend for your ecommerce PPC account (and you) to lean on.
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ETAs Ruined My Ad Tests (& How We Can Overcome This)
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of...
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