Learn 6 ways you can make use of Google Analytics in order to improve your ecommerce PPC accounts.
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One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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Top Performer Campaigns: Case Study of Hipster PPC
Read on for the story of a Top Performer campaign and what it took to generate success.
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One Excel Trick To Nail Your Budget Projections
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.
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[New Toolkit!] The Essential PPC Toolkit For Education
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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Using Bid Simulations And Estimates More Effectively
An underutilized AdWords tool is Bid Simulators. There is room for doubt, however, ignoring the tool means you can't take advantage of potential areas for improvement.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
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Why The Purchase Funnel is Important For Your Campaign Structure
We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
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6 Strategic Tools Your PPC Agency Should Be Providing
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
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Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
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Is Your Account Leaving Money On the Table From Lost Impression Share?
We will dissect the various forms of impression share metrics, show how to calculate incremental conversion opportunities lost to budget and ideas to help improve total impression share.
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[New Webinar with Kissmetrics!] Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account Success
In this webinar on Thursday, April 16th at 1pm EST, we’ll focus on 7 areas that give you the most opportunity to identify gaps in your PPC account.
