Advanced PPC Strategies Page 4

Tips for an Effective Competitor Landing Page Analysis

February 9, 2022 By Jordan Bishop

Competitor landing page analysis can help you craft a more effective PPC campaign. Here are six actionable tips on how it’s done.

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6 Ways To Conduct an In-Depth Competitive Audit in 2022

February 7, 2022 By peterbray

Competitor audit is essential to excel in your industry’s market in 2022. Read more to find out how can carry out an effective competitor audit.

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Changes to BMM keywords – What we have seen so far and tips for 2022

January 31, 2022 By garymonger

Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.

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How Automation Hurts Rank, And How to Fix It

January 28, 2022 By anthonyperez

Learn how automated bidding can hurt your ad rank, how your rank determines success and the techniques you can use to improve your rank in spite of automation.

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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022

January 24, 2022 By mikeschrobo

Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.

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Tips for Optimizing a Localized PPC Account

January 19, 2022 By alexaparker

What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.

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Three Key Facebook Metrics to Understand Ad Performance

January 14, 2022 By brianwulfe

Use these three Facebook metrics to understand your ad performance - Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.

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Amazon Sponsored Products: Advanced Practices for 2022

January 12, 2022 By nikolasekulic

Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.

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Secrets to Choosing Effective Images for PPC Ads on Social Media

January 10, 2022 By lesleyvos

Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.

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Responsive Search Ads: What is the new default in Google ads?

December 27, 2021 By kiaramccoll

The default ad type in Google Ads has been shifted from Expanded Text Ads to Responsive Search Ads. Learn the changing scenarios for advertisers and how RSAs compare to ETAs.

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