Marketing strategies complement each other when used independently, but content marketing and PPC are more powerful when used together. Read on to learn why and how to do it.
Continue Reading The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
Competitive link building needs to be informed by all the data at your disposal. Here’s how to leverage PPC data to inform link-building strategies.
Continue Reading How Can PPC Help Inform a Powerful Link-Building Strategy
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you...
Continue Reading How to Get Found Online: 5 Tips for Small Business Owners in 2022
In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help...
Continue Reading Broad Match in Review: Putting Google to the Test
Brands today can try several metaverse marketing techniques to engage their audience and deliver exceptional brand experiences. Consider these top 6 techniques.
Continue Reading 6 Best Metaverse Marketing Techniques to Adopt in 2022
To scale your organic presence, you need to utilize Instagram story ads. Here are some simple tips to create Instagram story ads that convert.
Continue Reading 7 Simple Tips For Creating Instagram Story Ads That Convert
Want to ensure the utilization of AI in small business operations? Here are the most popular business processes for AI implementation in 2022.
Continue Reading How to Utilize AI in Small Businesses Operations
The most critical mistake you can make in the new search world full of automation, such as smart bidding and responsive ads, is over-segmenting your campaigns.
Continue Reading Search Advertising 2.0 is Here. Did You Adjust Yet?
Third-party cookies will be obsolete soon. Marketers must implement a first-party data approach for future marketing campaigns.
Continue Reading Why First-Party Data is The Future of Digital Marketing
Lean into automation. It’s a truth universally acknowledged that a digital marketer in possession of an account, must be in want of great performance.
Continue Reading What Pride & Prejudice Taught Me About Automation
Revamp your customer interactions on a deeper level and boost your partner marketing strategy with hyper-personalization. Here's a handbook just for you!
Continue Reading CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization
Lead scoring is crucial for identifying valuable prospects and generating more sales. Read more to learn what lead scoring is and how to calculate it.
Continue Reading Lead Scoring: Definition and How to Calculate a Lead Score
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