This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
Basic PPC Strategies
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
A Comprehensive Guide to Ad Testing
Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad test.
April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
3 Connections Between Paid Search and CRO
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020!
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Google Ads B2B Full-Funnel Strategy Outline
For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.
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Search Terms Report: Why and What to Look For
The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management.
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January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading January Updates to Paid Advertising Platforms
[Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
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PPC Reset: Refresh Your Outlook on Your Accounts
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.
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