Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
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When Target CPA Isn’t Hitting Your Target
One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.
The Pros and Cons of PPC Bidding
In this webinar, Hanapin’s Michael Knight and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your...
Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
Explore how using profit goals can unlock growth opportunities in your lead gen accounts!
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Automating Bidding with Google Sheets and AdWords Scripts
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.
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Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
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Stop Using Google’s First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
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A Closer Look at AdWords Smart Bidding
Take a closer look at 4 of the newest smart bidding options in AdWords. Save some time this holiday season by trying them out for yourself!
All You Need to Know to Succeed With CPA Bidding
Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
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Google Target Outranking Share Bid Strategy Success
See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.
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Why Manual Bidding Will Slowly Ride Into The Sunset
With the recent changes in AdWords, it may be time to let manual bidding go and embrace automated bidding.
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Automate Your Manual Bidding Strategy Using Supermetrics
A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.
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