Learn how automated bidding provided amazing results for a paid search campaign that was once struggling!
Master List of the Best Ad Tech Platforms for PPC
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
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Deciding Between CPM & CPC Bidding on Facebook
Get insights on deciding between CPM and CPC bidding on Facebook and start testing a different bidding strategy today!
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Decoding The PPC Bid Management Technology Matrix
Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools.
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Finding Seasonality In Your PPC Accounts
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
How To Use Historical AdWords Data To Create Your Own Bid Simulator
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
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AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.
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Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
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Building An Automated PPC Spend Tracker In Google Sheets
We'll showcase an application of Google Sheets to solve a problem in a way that saves time while revealing actionable insights.
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Hidden Costs in your Bid Strategy: Incremental Measurement
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what...
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Be Smart In 2017: Use Seasonal Budgeting
Spend more when you get more. That's the message that needs to get across. But how do you go about looking into it?
Seasonal Bidding Methods: Holidays Already?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
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