In the world of digital marketing (especially when you are working at an agency), a recurring challenge is how to convince clients of the value of branding campaigns when they are primarily focused on performance metrics. When operating on a...
Continue Reading How to run branding campaigns with a performance mindset
Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.
Continue Reading Expanding Top-of-Funnel Travel Customers Post-Lockdown
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.
Continue Reading Strengthen Your Brand In Unprecedented Times
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.
Continue Reading How To Use Geo Exclusions To Measure Brand Ad Value
If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available.
Continue Reading Video Content to Increase Conversions and Promote Your Brand
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding...
Continue Reading The Great Brand Keyword Debate: What You Need To Consider
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in...
Continue Reading Brand Attention: The metric you are not thinking about
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up...
Continue Reading Survey: Are you still worried your ads will show up in the wrong places?
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.
Continue Reading Using Search Funnels To Measure Branded Performance
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