Each client is different. Get tips to implement a winning strategy when approaching communication with your client.
Client Relations
Kicking Off and Maintaining CRO Client Relationships
Kicking off any type of relationship can be overwhelming. Learn about our process and its importance in maintaining a healthy CRO client relationship.
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10 Traits Of A Successful PPC Account Manager: A Client Services View
Get a client services view on 10 traits of successful PPC account managers and see which are on your list!
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4 Signs Your PPC Client Is Going To Quit And How To Save Them
Recognize four signs that your PPC client may be quitting and what you can do to try to save them!
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4 Simple Steps To Meeting Client Expectations
Follow the four steps in this post to ensure there is no stone left unturned and you can meet the expectations of your clients.
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4 Tips To Survive An Account Manager Change
Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize...
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How To Make A Good Account Manager Assignment
Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions.
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4 Ways Clients Can Better Help Their Agencies
Following the 4 steps outlined will put you on the right path to being a good client and will help your endeavor be a successful one.
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Reimagining The Client/Agency Relationship Model
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
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The 4 Personality Types You Deal With In Paid Search
The following types and traps are what to do when communicating to the 4 personality types.
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Acing Account Transitions From First Call To The First Year
Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions.
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How To Pitch Winning Paid Search Initiatives
Pitching initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC.
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