Want to ensure the utilization of AI in small business operations? Here are the most popular business processes for AI implementation in 2022.
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Search Advertising 2.0 is Here. Did You Adjust Yet?
The most critical mistake you can make in the new search world full of automation, such as smart bidding and responsive ads, is over-segmenting your campaigns.
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Why First-Party Data is The Future of Digital Marketing
Third-party cookies will be obsolete soon. Marketers must implement a first-party data approach for future marketing campaigns.
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What Pride & Prejudice Taught Me About Automation
Lean into automation. It’s a truth universally acknowledged that a digital marketer in possession of an account, must be in want of great performance.
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CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization
Revamp your customer interactions on a deeper level and boost your partner marketing strategy with hyper-personalization. Here's a handbook just for you!
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Lead Scoring: Definition and How to Calculate a Lead Score
Lead scoring is crucial for identifying valuable prospects and generating more sales. Read more to learn what lead scoring is and how to calculate it.
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How to Optimize Your Coworking Contact Page for Better Conversions
To improve your conversion rate, it's vital that your contact page is adequately optimized. Follow these 9 tips to get more leads and conversions for your business.
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Maximizing eCommerce and Performance Marketing Activity
With so many businesses turning to eCommerce to drive overall business growth, there is now far more focus on the end-to-end customer experience, CRM and broader data usage to help maximize the value of paid traffic.
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Dominate Paid SERP with 3 Competitive Metrics
The SERP is constantly changing with new ads, features, and competitors entering the space. Dominate the page and increase your sales with competitive metrics!
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CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization
Need a beginner’s guide to conversion rate optimization? Read this post to find all that you need to know to get started with CRO and boost your conversions.
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How to Optimize Your Facebook Ad Copy
What is the optimal length for your ad copy? Size matters - but it also depends on the intent level.
Six Dangers of Automation in Marketing
Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more.
