Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
Continue Reading How to Get Ahead on the Google Display Network
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
Continue Reading Quality vs. Quantity of PPC Conversions: A Case Study
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
Continue Reading Managing PPC Education Accounts During Back to School Season
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. To open up I’m going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I’ll also show...
Continue Reading Stop Your Google Display Campaigns Going Off The Rails
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
To most folks, finding (non-Remarketing) success on the Display Network can be an elusive goal. This vast conglomeration of partner sites can, without proper management and restraint, place your paid advertisements in front of just about anyone, anywhere. They’ll usually...
Continue Reading How Auditing Placement Data Cut CPA’s by 67%
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their...
Continue Reading 9 Solutions To Your Disapproved Remarketing Lists
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help...
Continue Reading Google to Receive More Insight from Muted Ads
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well...
Continue Reading The 15 Ad Networks to Use Instead of AdWords
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are...
Continue Reading Google’s New Campaign Type: Search with Display Select
October’s almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case,...
Continue Reading Boost Your Remarketing Performance With AdWords & YouTube
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on...
Continue Reading How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
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