We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra...
Content / Display Network
Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too
One thing is certain, when Yahoo! launched the new Search Marketing platform (aka “Panama”), it signaled the death of Content Match. At least as I knew it. Before the upgrade, I generated pretty substantial results (in terms of traffic/conversions generated)....
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Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
As part of the Google AdWords upgrade that brought us the new Content Network and Placement Targeting features, Google has gone and pulled a fast one on us. Within the new tabs, Google is removing your Content Network average position...
Are Your Ads Displaying on the Content Network? Better Check Your Settings!
About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set...
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The Google Content Network Isn’t So Scary: Here’s How To Make It Work
For many PPC managers the Google AdWords’ content network is still a scary place. Much like a horror movie, the monster is always scarier when you can’t see it. But once it’s within sight, it’s not so bad – much...
Continue Reading The Google Content Network Isn’t So Scary: Here’s How To Make It Work
How To Optimize Your AdWords Content Optimization
Google’s content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing...
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Do Site-Targeted Campaigns Really Work?
Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically...
