This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting.
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AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and...
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Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
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5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
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Everything You Need To Know About PPC Conversion Tracking
Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.
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6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
In this webinar recording, experts from DialogTech and Hanapin Marketing give you the lowdown on 6 killer PPC conversion tactics you need to try now.
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[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
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Assisted Conversions – You’ll Miss Them When They’re Gone
After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.
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New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
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Creating A Full Funnel Marketing Strategy With AdWords
It’s time to get more sophisticated about our targeting and audience segmentations.
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Conversion Tracking is the Hermione Granger of PPC
Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah?
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Using Google Analytics for AdWords Conversion Tracking
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.
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