Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?
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Display Network
Top Tips To Get The Most From Microsoft’s New Shutterstock API
Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.
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The Guide To Google Ads’ Reach Planner
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring new Gmail.
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August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Frequency Capping in Digital Advertising
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.
3 Killer Strategies for Custom Affinity Audience Campaigns
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.
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Display Topic Targeting: 3 Reasons Why You Should Do It
Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful...
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3 Reasons to Run Responsive Display Ads + New Features
If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.
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Display Advertising for Lead Generation: One Approach
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.
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An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
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