In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
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A New Perspective For YouTube Advertising
YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk about video ads.
How To Utilize PPC Brand Building Strategies
You should try and hone in on that other 79% and get these users more familiar with your brand.
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Bing Ads Releases New Audience Features
Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.
4 Custom Affinity Audiences To Try For Display Advertising
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
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How To Find The Right PPC Audiences
The next time you are trying to optimize your account, look at your converters and glean insights about what your users want and who your users are.
How To Choose A Programmatic Vendor
Read this 6 section checklist to evaluate a potential programmatic advertising vendor!
How To Make Gmail Ads More Effective – Tips And Strategies For Success
Get tips on how Gmail ads can be an effective way to interact with a targeted audience beyond traditional search efforts.
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Programmatic Advertising For Agencies: In-House Or Outsourced
Explore programmatic advertising and how it can improve the performance of your paid search campaigns.
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AdWords Text Ads Automatically Changing To Responsive Ads On GDN
Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.
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Increase Your PPC Conversion Rate With Income Targeting
Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.
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PPC Video Campaign Targeting Methods You Shouldn’t Forget
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.
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