This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.
Continue Reading Ecommerce Ad Updates You Should Know As We Approach Q4
Ecommerce PPC
Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.
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Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
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Tracking Your Free Google Shopping Ads
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.
How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
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Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!
When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?
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How to Turn Instagram Followers into Loyal Customers
Instagram followers don’t mean anything if your products aren’t selling. Read on to find our six useful tips that can turn those followers into customers!
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Are High Shipping Prices Killing Your Ecommerce Sales?
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
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E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce strategies on digital marketing platforms.
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7 Facebook Video Advertising Benefits For eCommerce Businesses
Facebook is a great platform for promoting business. Having many benefits, Facebook Video Advertising needs to be an inseparable part of your digital marketing.
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New Release! Paid Advertising Trends for Ecommerce Marketers
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
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