Lookalike audiences can be a great way to put some of Facebook’s automation tools to use and can yield good performance.
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PPC Audience Targeting From Google To Social
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
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FAME: Exploring Facebook’s Ads Manager for Excel
Facebook Ads Manager for Excel, FAME for short, is a tool designed to alleviate data export and reporting by fetching information from multiple Facebook campaigns or accounts. Learn more!
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Perform Better Analysis With Facebook Integrated Tools
We're going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
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Guide to Facebook Advertising for Big Brands
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding...
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5 Steps To Master Facebook Projections NOT Predictions
Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps.
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The 7 Things You Wish You’d Known About Facebook
Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.
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Facebook Mid-Roll Ads Might Need A Re-Roll?
Facebook is testing mid-roll ads in select publisher’s videos in an effort to grow revenue from videos posted to the site.
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How to Scale Facebook Ads with Automation
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sahil Jain will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like...
Facebook Now Offering Mid-Roll Ads for Advertisers
It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and...
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Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
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3 Ways Facebook Automation Can Help You Manage Ads
Learn about 3 Facebook automations that can help you better manage your ad campaigns.
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