In this week's addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to...
Facebook Advertising Guidelines—Update!
It seems like we don’t get the opportunity to make many news update announcements from Facebook these days, but today is not one of those days! Facebook has released a new version of their Advertising Guidelines that not only includes...
Four Tips to Liven Up Your Facebook Marketing
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll...
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Facebook: You Can Lead a Horse to Water…
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook...
Creating Targeted Ads in Facebook
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly targeted audience. We’ve discussed the benefits...
10 Tips for Advertising on Facebook
Every day, about 200 million people log onto Facebook, spending an average of 14 minutes on the site—adding up to about seven hours per month! This high number of engaged users represents a huge potential advertising audience for your business....
