Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
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How To Find Your Competitors’ Bidding Schedule
When digging into Auction Insights in the AdWords interface, you are able to utilize segments, with time and device as the options of segmentation.
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The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made: The AdWords app for iOS has been released!
How To Evaluate Your Ad Extensions
This post should provide you with an impetus to evaluate your own accounts and ad extensions in a slightly more thorough fashion.
Build Custom Formulas Within Custom Columns
Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application.
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[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
Google is always updating their platform and including new types of tracking, ad extensions or campaign types. In this whitepaper, we have listed some of the most important things you need to be doing in your account right now.
[New Whitepaper!] AdWords Reports That Will Make You A More Valuable PPC Account Manager
In this whitepaper, we'll dive deeper in the AdWords interface to discuss simple and informative reports to will help you better understand your account and improve performance.
[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine’s list of the 5000 fastest growing companies in America and see...
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Treat Your Bid Management Like Your Daily Fantasy Players
When coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses are done in an attempt to maximize points on daily fantasy sports sites.
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How To Integrate Structured Snippets Into Your Account
Read more about structured snippets, what they are and how you might be able to leverage them for increased performance.
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[New Whitepaper!] The PPC Account Audit Survival Guide
In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.
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Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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