We are liveblogging the Google event, giving you our instant updates, thoughts, and analysis!
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Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
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Showcase Products On YouTube With TrueView For Shopping
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.
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Google To Debut “Buy” Button In Coming Weeks
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.
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Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
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PPC Account Structure and Organization Part III
I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts.
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The Greatest PPC Excel Function You’ve Never Heard Of
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
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Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
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Liveblogging Google’s Latest AdWords Innovations
Google's livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event.
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[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
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Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
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