In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is...
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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How to Supercharge Your Google Shopping Ads
Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns!
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Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
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How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
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How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
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Leverage Google Shopping for a Blowout Holiday Season
Join Google’s Julia Meter and Hanapin’s Zach Bruner as they show you the areas you can be working in now to improve holiday shopping results in the coming months.
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The Complete Google AdWords Shopping Campaign Settings Breakdown
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings.
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Avoid These Common PPC Shopping Strategy Mistakes
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.
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Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
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Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
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Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever.
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