I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
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Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.
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Google Rolls Out Enhancements To Merchant Center Data Feeds
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.
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Analyzing 10 Months Worth Of Google Shopping Search Partners Data
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
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[New Toolkit!] The Complete Toolkit For The Google Exams
Get the essentials you need to prepare for the Google Exams in this brand new toolkit by Hanapin Marketing and iPassExam!
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My 2015 Google Shopping Wishlist
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management.
4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Check out this list of 4 lesser used techniques which help advertisers occupy additional real estate for ecommerce paid search ads.
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Google’s Inclusion Of Buy Button A Game Changer For Retailers
By creating a way to buy within the search engine, Google streamlines the buying process and takes work off the searcher.
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Big News for Bing Shopping
Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.
Segmenting Top And Poor Product Performers – A Google Shopping Case Study
Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency.
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5 Tricks To Make Your Pay Per Click Profitable This Year
Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.
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Streamline How You Write Promotional Ad Copy
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
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