Instagram Reels went from “cool new feature” to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide what to try next. While Google still runs the show for high-intent...
7 Simple Tips For Creating Instagram Story Ads That Convert
To scale your organic presence, you need to utilize Instagram story ads. Here are some simple tips to create Instagram story ads that convert.
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TikTok Ads vs. Instagram Reels Ads— Who Takes It All?
When Instagram Reels rolled out its advertising option, we were eager to test it immediately, in parallel to its biggest rival, TikTok.
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Social Media Marketing in 2022: Five Trends to Double-Tap on
Social media is always evolving, requiring businesses adapt their marketing strategies to reach more audiences. Learn more about social media marketing trends in 2022.
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March 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in...
January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
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4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one of the best networks to run ads on with over a billion users. To get results, simply creating an ad and generating cold traffic won’t do.
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November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
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How To Use Catalog Sales Campaigns On Facebook and Instagram
Catalog sales campaigns help advertisers market their full product line on Facebook or Instagram. Follow these 4 steps to make the most of these campaigns.
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What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.
How to Turn Instagram Followers into Loyal Customers
Instagram followers don’t mean anything if your products aren’t selling. Read on to find our six useful tips that can turn those followers into customers!
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How To Find Ads On Facebook and Instagram
How to find your own ads on Facebook and Instagram and how to find the ads your competitors are running.
