These must-see charts illustrate how keyword costs are shifting in 2022 and which industries have the highest CPCs.
Keywords
8 Key PPC Marketing Metrics to track in 2021
Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics.
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Keyword Match Types – Segment or Consolidate?
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.
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How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article.
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BMM Keywords are Dead: Google Ads Latest Update
Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.
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The Great Brand Keyword Debate: What You Need To Consider
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding...
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How I Lowered Brand CPA By 90% While Increasing Conversions
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.
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Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.
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How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!
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Google Is Getting Rid Of Average Position!
Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
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[Re]Evaluating & [Re]Structuring
Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.
