LinkedIn recently announced upcoming product initiatives that advertisers can expect to arrive starting in November through the end of 2021.
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Setting Up A LinkedIn Ads Marketing Funnel
This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform.
A Successful LinkedIn Group Targeting Test
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.
6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection.
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LinkedIn Ads & Hubspot Integration: The Rundown
One Paid Social Strategist covers how to integrate a LinkedIn Ads account with the Hubspot CRM and all of the benefits that come with the integration.
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New LinkedIn Ads Features Every B2B Advertiser Should Know
One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.
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Reach Out to the Right Decision-Makers on LinkedIn Ads
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.
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Early LinkedIn Conversation Ads Results
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.
Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
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Cross-Platform Lead-Gen Strategy That Lowers CPL
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.
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Video Remarketing: LinkedIn vs. YouTube
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.
Major Social Ad Platform Updates: 2019 Recap
A round-up of top updates to Facebook and LinkedIn advertising platforms in 2019.
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