Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
Mobile
Ads in Mobile Apps: Not Just For Other Mobile Apps
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
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Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
A strong focus should be put on the mobile user experience. Are our responsive web designs enough to provide a quality mobile experience?
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Universal App Campaigns Vs. Mobile App Install Campaigns
Today we are going to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns.
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5 Ways You Are Missing Travel Customers on Mobile
We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer...
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Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
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Bidding In A Mobile Centric 2017
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
Apple Search Ads: What You Need To Know To Improve Performance
Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance.
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How To Use The Adwords App To Monitor Performance On The Go
The AdWords App is a great tool to monitor & manage your accounts while on the go. Easily review account performance or make changes directly in the app.
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How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text.
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Instagram Shopping Ads: A Simpler Path to Purchase
Instagram makes mobile purchasing easier with a new Shopping ad format. Product-tagging and an easy-to-access in-app browser reduce barriers to conversion.
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Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
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