Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
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Multi-Channel Funnels
Winning in Multi-Channel Strategy, The Age New Marketing Model; Do More with Less
Juggling resources, budgets, silos but are still expected to prove ROI? Get access to strategy resources, tools to use in planning, execution, and activation.
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5 Ways Cross-selling Adds Value for You & Your Clients
Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.
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Cross-Platform Lead-Gen Strategy That Lowers CPL
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.
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B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
Why An Omnichannel Strategy Is The Key To Facebook Ads Success
Conversions aren’t linear anymore. They’re complex, unique and ever-evolving. Get the full view of your customer journey with an Omnichannel Facebook strategy.
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How Ecommerce Brands Can Benefit From A Growing IoT Market
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.
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Brand Attention: The metric you are not thinking about
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in...
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Your Facebook Ads Are Working – Here’s How To Prove It
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.
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Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
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Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
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Coming Soon – New Cross-Device Reports And Benchmarks
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business.
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