AI makes it increasingly easy to fool people. It can manipulate truth, create convincing fakes, and erode trust. And nowhere is this more dangerous than in digital marketing, where ads, brands, and budgets are on the line. In this article,...
The Ultimate Guide to Paid Marketing for B2B
Paid social and pay-per-click advertising can be challenging, but it effectively promotes a business. This article will help you implement B2B marketing campaign strategies.
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Five Crucial Aspects of the Most Popular PPC Ad Platforms
Looking to get the most out of your PPC Ad Strategy? Here are some crucial differences between the most popular PPC platforms available!
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PPC vs. SEO: Pros and Cons for Startups
SEO and PPC both have their place in a startup growth strategy. This article considers the pros and cons of each strategy to help make an informed decision on where to invest your marketing budget.
Using Geo-Targeting to Get Customers Back in Stores
Learn more about the UK geo-targeting options available and start minimizing wasted ad spend!
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Content Marketing and PPC Advertising: Better Together
Content marketing and PPC advertising are most powerful when used together to supplement SEO and sales strategies. How can you get the most from your content?
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Google Ads Resources for the Novice or Expert B2B Advertisers
There are limited resources for B2B marketers, here we gathered them all for you, no matter your level of expertise.
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7 PPC Trends To Follow In 2022
Pay-per-click campaigns are essential to marketing and advertising strategies and business outcomes. Here we have listed seven PPC trends to follow in 2022.
5 Tips To Becoming a Hero of a Teammate
We’ve all been a part of teams that drain the life out of us. Make sure you're not that person and bring excitement to your team by becoming a Hero of a teammate!
Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
Find better ways to understand trends through the latest Apple Search Ads Benchmark Report, teaching us average cost and performance metrics.
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From Beginner to Beginner: How to Best Manage your Marketing Budget
Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.
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5 Ways Cross-selling Adds Value for You & Your Clients
Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.
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