Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
Continue Reading How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Why Digital Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
Continue Reading Why Digital Channel Expansion Is Key To PPC Success
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
Continue Reading How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
4 Tips For Troubleshooting PPC Performance
Get tips on how to troubleshoot PPC performance and start on your way to becoming a PPC troubleshooting pro today!
Ad Experiments You Can Start Running Today
Start exploring with drafts and experiments to get deeper insight about what could make your campaigns function at peak performance.
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash.
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Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
Benefit From PPC And SEO Working Together
A holistic approach to digital marketing, paying particular attention to the combination of SEO and PPC, will help you to produce better results.
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
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A PPC Account Manager’s Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
