Having a defined strategy can help both the account manager and the client understand the direction the account is headed and the steps being taken to get there.
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6 Organizational Tips For Today’s PPC Specialist
PPC isn’t about being a super human but being on top of your accounts and tasks, even on those not so hot days. I’m going to give you 6 tips on how to stay organized and be the PPC Hero...
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Coming Soon – New Cross-Device Reports And Benchmarks
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business.
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It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
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Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
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Olympic PPC Ad Strategies
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
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Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
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Are Your Expanded Text Ads Lit?
We'll be talking about tips for setting up your expanded text ads for success and how to measure performance. Let’s all get woke.
Prepare Powerful PPC Client Presentations That Make An Impact
read on to learn how you can create influential and attention grabbing PPC client presentations.
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Reimagining The Client/Agency Relationship Model
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
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Treat Bing Like A Special And Unique Snowflake
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
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