Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
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Don’t Be Afraid To Create Your Own Metrics To Judge Success
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
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How Sales Stays Informed In The Digital Marketing World
As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
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Get Your PPC Reporting Right
Creating meaningful reports require that you know your audience and what they fill find most important. Learn how to create better reports.
How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
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How To Evaluate AdWords Quality Score Factors In Bulk
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic.
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Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
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“Time Waits For No One” – Time Management Tips For PPC Pros
“Time waits for no one.” Whether or not you’ve heard that phrase before, one thing is for sure – it definitely resonates within the PPC industry.
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All That Glitters Isn’t PPC Gold
How do you tell the difference between the good and the bad? The PPC Gold and the PPC Pyrite?
Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.”
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Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
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How The Zodiac Affects Your PPC Life
This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination.
