Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
Automation vs. Human Touch – Who Wins In PPC?
Over the next few weeks, we'll be reviewing the pros and cons of automation vs. human touch. Today, we'll be looking at the pros of automation.
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How PPC And CRO Work Together To Provide Great Results
By integrating CRO and PPC, you maintain an enhanced knowledge of users and create congruency between the two efforts.
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How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
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On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.
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PPC Strategy Through Expansion And Reviews
Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.
Determining The When And How Of Cross-Channel Budget Allocation
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
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Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
How Segmented Is Too Segmented In PPC Accounts?
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
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