There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
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Strategic Tools Your PPC Agency Should Be Providing – Part 2
Using focus group feedback, we have implemented new processes to create additional value for our clients.
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The 4 Stages Of Learning PPC
As my last blog post on PPC Hero as a Hanapin Marketing employee, I'd like to share some knowledge on the stages of learning PPC.
3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be dull. Here we will reveal 3 Facebook lead gen strategies to breathe life into your account.
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Set Your YouTube Stage With TrueView Ads And Remarketing
We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads.
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Strategic Tools Your PPC Agency Should Be Providing
While performance is a big part of the PPC relationship, what can provide value beyond just the numbers is the communicating strategy and account insights.
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When Are Flexible Bidding Strategies Right For You?
Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies.
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Next Day Delivery: 17 Minutes Left!
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
8 Good Reasons To Bid On Your Pure Brand Keywords
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
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Service Provider Problems? 4 Areas To Consider Before Firing Them
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
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The Case for YouTube Advertising
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
Amazon Text Ads Are Here – What Does It Mean For You?
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.
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