In today's post, I will outline steps to start getting your mind focused on the strategic elements of PPC account management.
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Understanding how your competitive landscape is changing can help you diagnose account performance woes and ensure that you don’t miss out on actionable opportunities.
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What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
We've gathered hourly performance data from 8 different ecommerce accounts. Check out our findings and what it means for you.
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PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
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Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
This post provides resources to anyone who is looking to land a job in search marketing, but may not feel confident that they have the expertise to get noticed.
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Weekend Bidding Rules For Better Cost Per Acquisition
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
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Dissecting PPC Agency Pricing Models
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
Live Stream of New Flash Webinar @PPCHero Tomorrow!
Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, 7/29 at 1:30pm EST for a Flash webinar on segmenting by match type.
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5 Ways PPC Accounts Are Like Toddlers
PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!
Hero Conf’s First Speaker Diversity Report
With a nod to SMX’s inaugural Gender Diversity Report, here’s a look at the breakdown of speakers for Hero Conf 2015 in Portland:
