Our new paid search department setup allows us to give more attention to our clients and accounts and focus on conducting the tasks that make the biggest impact.
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Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI.
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Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
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The Flanking Strategy – Increase Market Shares Without Defeat
The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
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Bidding Strategies: A Pair of Case Studies
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
Save Time On Tactical PPC Work
After you do all of the hard work analyzing your PPC account, you’re going to need to implement some changes.
Structure Your Way To Google Shopping Success
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
