Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
Critical Injuries That Will Take You Out of the Game
Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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What The Google Trusted Store Announcement Means For Merchants
The process for online merchants to become Google Trusted Stores has become much easier.
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The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
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Singing This Unsung Hero’s Praises – Proper Account Structure
Without offensive linemen, the game of football would be very different. The same can be said about proper account structure.
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Expect Growth With Yahoo Stream Ads
Account managers are excited about growth opportunities for the new year, especially with Yahoo Stream Ads
Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Remarketing to converting users is a great opportunity to nurture leads into sales, and create lifetime customers for ecommerce accounts.
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An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Brand awareness can make or break a business, and it’s something that is most often a focus for traditional marketing channels. PPC can also help to improve brand awareness.
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2 Important Ongoing PPC Agency Services
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
You need to give your PPC landing page claims some teeth and make them real to the user
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