Today’s post comes from Chris Swan. Chris is a fully qualified PPC manager for Jellyfish with five years experience specializing in PPC. He began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators –...
Continue Reading How Restructuring Improved Quality Score & Reduced CPA by 23%
Being more heavily focused with the task of capturing and onboarding new business for Hanapin, I tend to encounter a different set of complications than my fellow PPC Heroes. One that we get to share together is getting all of our...
Continue Reading Instant Onboarding – Every PPC Account Manager’s Dream
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
Continue Reading Navigating The Maze of Changing Goals and Objectives
The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold...
Quite frequently over the last few months, I’ve had conversations with either prospective clients or account managers from other agencies who have expressed the same concern/issue – “I’m worried the account has gone stagnant.” My first response is always to...
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t...
Continue Reading Bring The Hammer Down on Inefficient Spend With Dimension Analysis
While ads have continued to evolve this year with new extensions and formats, bids have been the portion of this holy trinity of PPC that have changed the most over the past 12 months. Today we're going to recap exactly...
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don’t expect anything as radical again,...
Continue Reading 6 Exciting Changes Coming To Google & PPC In 2014
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one’s industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you’re right! And the ad returns reflect...
Continue Reading Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions...
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to...
Continue Reading 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
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