Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
Continue Reading PPC Hero’s Social Media Report Card [Infographic]
We take a dive into the top 25 changes in PPC that have affected the way we work on PPC accounts and think about PPC over the past 12 months.
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new...
Continue Reading When and How to Use AdWords Image Extensions
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will...
Continue Reading How To Create Customer Profiles For Your Facebook Ad Campaigns
Just because you don’t have the PPC budget that the big companies have doesn’t mean that you still can’t compete and win in paid search.
Continue Reading Niche vs. Big Competitors: How to Level the Playing Field
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the...
Continue Reading Three Automated Reports That Will Make You a Better Account Manager
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats,...
Continue Reading Tap into Foreign Markets With International PPC Campaigns
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. ————————————————–...
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. ————————————————– This...
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. ————————————————– In this three-part series I will outline the routine we...
I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s)...
Continue Reading 5 Steps to an Effective & Efficient PPC Agency Search
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love...
Continue Reading 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
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