PPC Audits are incredibly useful. At our agency we have Account Mangers audit accounts routinely and they almost always find ways to increase account performance that the lead on the account glossed over. We also perform audits for companies small...
9 Step Guide to Increasing PPC Sales by 39.4%
Recently I had the good fortune to be on ta team that produced quite a turn around for an Ecommerce account. In 1 month sales grew by 39.4%. This was during a time when month-over-month sales trend downwards due to...
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My Three Biggest Mistakes in PPC
I just got some great advice from another staffer, when asking him what I should write about today. He says to me, write about “the worst mistake you made in PPC and how you fixed it.” My response, “I’m flawless,...
7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
Hopefully you’ve been following our blog series this week on all things mobile PPC. If so, you should have a pretty good idea of the basics to getting started with your mobile efforts. If you read Amanda’s article on building...
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165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests,...
PPC (Over)optimization: How Not to Destroy a PPC Account
As PPC managers our job is to continually be optimizing. But what happens when we over-optimize? Over-optimization is the result of many changes within a small window of time. They are typically all individual great ideas but as a whole...
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Top 5 ways to use AdWords’ new Auction Insights tool
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google’s own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with...
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3 No-duh PPC Tips That You Forget to Use
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use....
Google Insights for Search for PPC
Google Insights for Search is a popular web trend tool, but it’s application to PPC is often overlooked. This post discusses three ways you can use the tool to increase the efficiency of your PPC accounts. Use Google Insights for...
April Showers Bring May PPC Flowers: Series Wrap Up
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to...
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PPC Account Goal Setting: Set Yourself Up for Incremental Success
Today brings the second post in our April Showers Bring May PPC Flowers series. In today’s post, I’ll be diving into setting account goals to help your account mitigate torrential downpours. PPC account goal setting can be quite the conundrum...
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4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that...
