PPC Strategy Page 4

Tips for Building Expansion Proposals

July 6, 2020 By Jenna Kelly

This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.

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Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]

June 17, 2020 By Jack Pendergast

Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.

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Reduce Ad Copy Mistakes With Ad Content Calendars

June 10, 2020 By Diane Chelius

By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.

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Google Ads Audience-Based Campaign Restructure Case Study

May 21, 2020 By Ryan Opal

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

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When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC

May 18, 2020 By Zach Bruner

Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?

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Methods for PPC Success in Times of Uncertainty

March 26, 2020 By Ryan Opal

This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.

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From Last Click To Position-Based: An Attribution Test

March 19, 2020 By Krista Hsieh

Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.

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