RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight...
Starting Your Digital Journey As A Small Business
There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.
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The #1 Way to Take Your PPC Strategy from Average to Expert
Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!
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Mobile Gaming: Boosting User Retention with Digital Advertising
Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.
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Juggling B2B & B2C: C Where You Need to B
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
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New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.
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Are Coupon Sites Stealing Your Holiday Sales?
Everyone likes to save money during the Holidays. Learn how Google Analytics can help you see which sites could be stealing your conversions.
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What To Do If Your Black Friday Flopped
A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.
A Remarketing-Free PPC Strategy
PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.
What Happened When We Paused PPC Brand Campaigns
Should you bid on brand keywords? Explore what happened after we paused brand campaigns!
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4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
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